In becoming the Official Mobile Partner of the 2011 888.com Premier League Darts, UK mobile retailer Dialaphone has settled on just the event it believes signifies the brand’s new direction.
Adam Cartlidge, their Online Marketing Manager stated: “It is our proud and pleasure to be consorted with Premier League Darts and the partnership sets a revert to spectacular exposure for the brand. As well as it arrives in colligation with magnitude of commercializing initiatives which intent to reposition Dialaphone back at the point on the table of online mobile phone retailer.
“Premier League Darts’ extraordinary success and the high profile occupies in the sporting calendar permits Dialaphone, as ‘Official Mobile Partner’, for attaining exposure to the sport’s new fan base, which we feel utterly stands for smartphone market.
“Now the new importance of the affluent information hungry male is in place instead past misconceptions about the Darts crowd. Undoubtedly, these are the kind of people who seek for latest gadgets and technology, but these are very intelligent to understand the best mobile phone deals available online.”
Dialaphone provided free tickets to Premier League Darts opening night of this week in the colligation with the PDC event. New participants were asked for advising names for the Dialaphone Darts Team, who were afterwards deluged with ideas such as ‘Home Is Where The Dart Is’ as well as ‘Dartistic License’. Dialaphone completely anticipates with similar partnership prospects in the pipeline for riding the new wave of the savvy of smartphone users who seek for a new boundary to their entertainment and, dare we say it, a double-top night out.
0 comments